Everything you need to keep up with Safqah Capital brand
About Safqah Capital
Safqah Capital is reshaping the real estate market by offering innovative financial solutions that redefine property development, providing developers with an exceptional experience, enabling rapid growth and high financial returns, with Safqah's flexible advantages, including low costs, early repayment options, and access to necessary funding within just a week.
This seamless investment experience focuses on transparency and high returns by integrating cutting-edge technologies with precise project evaluations to meet the evolving needs of the industry and contributing to Saudi Arabia's vision for growth in the sector.
Purpose
To provide a reliable and innovative environment that fosters human development and land prosperity by offering investment tools that enhance individuals' quality of life and support real estate development.
Mission
To redefine the real estate and financial sectors by introducing innovative solutions and advanced technologies, empowering developers to achieve their goals efficiently while contributing to a more progressive future.
Logo
Logo can be used only as it as, with one option only
Available in the colorful and monochromatic version.
Full logo
Usage
Protection zone is 2/3 of the logo size to each side.
56px
Guidelines
Do use
Do position the logo in one of the corners of the layout
Do respect the protection zone of the logo
Do respect the minimal size
Do use color or monochromatic version according to context
Don't use
Don't distort the colors of the logo
Don't separate the logo elements
Don't add effects (shadows, opacity, etc.) to the logo
Don't distort / skew the logo shape
Don't change the orientation of the logo
Various formats for digital and print
Colors
Our brand employs a color scheme with 90% yellow and 10% green accents along with dark variants imbuing each color with significance.
Aureolin
#FCEE21
Green Pantone
#02AD4C
Spanish Viridian
#277D57
Jet
#302f2d
Isabelline
#f6f3ef
Greyscale
Safqah also uses all shades of grey.
Lightest
Typography
The brand is strongly relying on well balanced and confident typography for both Arabic and English
English Heading
Sizing
The Seasons Bold
Heading 2
The Seasons Regular
Heading 3
The Seasons Light
Arabic Heading
مانشيت
Sizing
Manchette Fine Bold
Manchette Fine Regular
Manchette Fine Light
Arabic/English Body
Sizing
IBM Plex Sans Arabic Medium
IBM Plex Sans Arabic Regular
IBM Plex Sans Arabic Light
Imagery
Visual imagery including various occasions of Safqah Capital
Founders Bio
Visual imagery including various occasions of Safqah Capital
Abdullah Alsubaie
Co-Founder and CEO
A serial entrepreneur with over 10 years of experience, he previously founded Ngwah and Ruut. He has a software engineering background and leads Safqah’s product, strategy, and investor relations.
Karim Merhi
Co-Founder and Chief Business Officer
He leads business development, sales strategy, and market expansion, bringing leadership experience from NHC and Thomson Reuters, with a focus on scalable growth and strategic partnerships.
Abdulmalik AlOthman
Co-Founder and Chief Financial & Credit Officer
He leads capital strategy, credit policy, and financial governance, bringing over a decade of corporate experience and a strong focus on disciplined underwriting and institutional-grade controls.
Omar Alessa
Co-Founder and Chief Technology Officer
He leads engineering, platform architecture, and technical execution, with experience building fintech and AI systems across Silicon Valley, London, and Riyadh.
Tone of voice
Safqah’s brand voice is clear, professional, and approachable, designed to communicate trust, innovation, and a sense of partnership. Every message we deliver, whether to developers, investors, or the public, reflects our core values and commitment to transparency, empowerment, and growth.
Clear and Transparent
We prioritize honesty and clarity in all communications. Our tone is straightforward, ensuring that every piece of information is easy to understand. Whether we’re explaining investment opportunities or addressing challenges, we communicate openly and with integrity.
Empowering and Supportive
Safqah’s voice inspires confidence and encourages growth. We aim to empower our audience by providing valuable insights, resources, and solutions that help them make informed decisions. Our tone is positive and uplifting, always focused on helping others succeed.
Innovative and Forward-Thinking
As a leader in the investment and real estate space, our communication reflects a modern and forward-looking perspective. We highlight our innovative solutions and commitment to continuous improvement in a way that inspires excitement about the future.
Professional yet Approachable
We maintain professionalism while being relatable and approachable. Whether we’re speaking to seasoned investors or first-time developers, our tone is warm and inclusive, ensuring everyone feels valued and respected.